Identity + packaging
signage + trailer wraps
Interior and exterior signage for six URM Cash + Carry locations, plus three URM trailer wraps themed around breakfast, lunch, and dinner.
MY ROLE
Contributed to interior and exterior signage design for six URM Cash + Carry locations; designed three URM trailer wraps.
THE WORK INCLUDED
- Environmental graphics
- Vehicle and trailer graphics
- Construction-site signage
- Corporate history displays
a brand built to travel.
the scope
Three trailer wraps—breakfast, lunch + dinner—formed a connected URM Foodservice series. I also contributed to interior and exterior signage for six URM Cash + Carry locations.
working at scale
The meal themes gave each trailer its own subject while keeping the series connected. The installed photographs show how food imagery, lettering and brand identity read across the long vehicle surface.
beyond the vehicle
The broader signage work includes corporate environments, construction sites and company-history displays. These applications bring the same communication problem into different spaces: making information visible, legible and recognizable.
Three trailers.
One connected identity.
Breakfast, lunch + dinner graphics designed to read at vehicle scale.
Out in the world.
Large-scale graphics for corporate environments, commercial construction sites, and mobile assets.
Make the space communicate.
Environmental graphics and a company-history display extend the design beyond a printed page.
The wrap, up close.
An original photograph of the installed trailer graphics.
Values on display.
The URM Pillars of Success display organizes company values around a column motif.
a company introduction at banner scale.
A tall-format SHS and Hardware Hut banner brings together company history, services, product categories, locations, and community connections.
Beside the finished wrap.
An original photograph alongside the installed lunch trailer.