Identity + packaging
Professional Women in Building
- the challenge
- Give a new Spokane Home Builders Association council a public identity and a way to reach members.
- my role
- I developed the identity, built the website and resource hub, and led launch communications as a volunteer.
- the result
- Seven educational and social events in the first year.
give a new council a shared starting point.
the challenge
Create a recognizable identity and useful communications for a newly established Professional Women in Building council.
my contribution
Brand identity, website, launch communications, event materials and resources the volunteer group could continue to use.
build the identity. build the foundation.
the starting point
The Spokane Home Builders Association needed a new Professional Women in Building council with a recognizable identity and a practical foundation for member engagement. My contribution extended from design into the council’s structure, communications and events.
what I built
I developed the visual identity and brand guidelines, built the website and membership resource hub, and created digital + print collateral. I also managed communications, scheduling and committee collaboration, and produced promotional videos and event recaps.
the first year
Seven educational + social events brought the council into practice. Branded templates and operating systems gave future leadership a repeatable starting point. The work used Google Workspace, Adobe, Canva, Mailchimp, GrowthZone, social platforms and CapCut.
MY ROLE
Led the creation of the association group largely single-handedly, alongside its design, communications, programs, and supporting systems.
THE WORK INCLUDED
- Visual identity and brand guidelines
- Membership and sponsor materials
- Website and resource hub
- Educational and social events
TOOLS + PLATFORMS
Google Workspace · Canva · Adobe Suite · Mailchimp · GrowthZone · CapCut
Start with a foundation.
The 2024 council launch brought together a brand system, digital presence, membership materials, and the operational structure needed to get started.
Give people a reason to show up.
Event invitations, launch materials, recaps, and member communications put the identity into use.
A framework for support.
Sponsorship information gives prospective partners a clear way to support the group.
building the group from scratch.
The PWB website brings the group’s identity, purpose, and opportunities into one place.
programs + launch communications.
Program information, the PWB Unveiled invitation, and the vision-board event follow-up show how the group was introduced and communicated with its audience.