Print + publications
764-page product catalog
- the challenge
- Make thousands of products easy to find in a single printed reference.
- my role
- I designed the catalog’s layouts, navigation, and production system.
- the result
- 764 pages in a consistent, reusable format.
a big publication needs a clear system.
the challenge
Make a large, varied product range understandable across a 764-page printed reference.
my contribution
Publication design, production + a repeatable hierarchy for category navigation, product photographs, specifications and ordering details.
built for the way people look things up.
the brief
A 764-page product catalog brought hundreds of brands and thousands of SKUs into one long-term reference. It needed to serve customers and multiple departments, with usability carrying as much weight as the visual design.
the design problem
At this scale, the reader needs a consistent way into the information. Product hierarchy, navigation, photography and specifications work together to help people move from browsing to comparing products.
the finished piece
A substantial reference publication designed for durability and everyday use. The spreads below show how a shared layout system holds together across a varied product range.
MY ROLE
Catalog design, print production, and information organization.
THE WORK INCLUDED
- 764-page publication
- Category and product navigation
- Print reference system
A consistent product layout.
Product photography, dimensions, descriptions, and ordering details share a repeatable page structure.
A clear company introduction.
The original catalog introduces the business before moving into the product range.
company history, made visible.
A two-page timeline connects archival photographs, milestones, and the company’s later brands and divisions.
Making ordering easier.
Customer resources explain ordering options and shopping benefits.
digital services + customer resources.
A dedicated page introduces the company’s online tools and mobile resources.
finding the right page.
A color-coded category index provides a clear route into the product range.