Identity + packaging
Meat identity + packaging concepts
Logo and package explorations developed through more than one round of design.
MY ROLE
Brand-mark exploration and packaging concepts.
THE WORK INCLUDED
- Meat-box identity options
- Packaging layouts
- Multiple concept rounds
01
Butchers Reserve concepts.
Alternative identity directions and a box dieline show the relationship between the mark and its packaging application. These are concept explorations.
02
Lilac City Premium Meats.
The second round explores a Lilac City Premium Meats identity and its application to a box. These samples show design concepts.
03
The box layout.
A flat dieline view of the Lilac City Premium Meats packaging concept.
lilac city premium meats + the dieline.
The Round #2 presentation shows the skyline-based logo alongside the packaging layout and its production dimensions.