Events + experiences
food shows + event design
Themes, programs, signage, and a convention-floor experience designed as one connected event.
MY ROLE
Theme concept and creative direction, logo design, programs, signage, slideshows, event materials, and show support.
THE WORK INCLUDED
- Event identity
- Programs and save-the-dates
- Registration and venue graphics
- Vendor and attendee materials
Make an entrance.
A themed environment extending from the entrance and registration area to the trade show floor.
Carry the theme through the room.
Printed programs, displays, signs, and participant materials connect the visual idea with the practical needs of the event.
From the show floor to the attendee badge.
URM Food Expo + Buying Show badges carry the event graphics into an attendee touchpoint.
Peirone Produce Expo
The event poster lists the September 27, 2016 expo at Hotel RL, Spokane at the Park, alongside the September 26 hospitality event.
Inside The Food Game program.
The printed program carries the curtain-and-game-show theme from its cover into vendor and product listings.
Find your way around the show.
A color-coded floor plan and alphabetical booth listing organize the venue.
The information behind the theme.
Welcome information, product features, vendor pages, and foldout listings carry the event theme through the practical details of the show.
A different theme for each show.
Invitations show the 2016 food expo, the 2017 Flavor Safari, and the 2018 Food Game. Your Northwest identity explorations extend the collection of expo creative.
URMazing Race.
Printed event materials carrying the URMazing Race identity.
From save the date to the entrance.
The 2020 Your Northwest save-the-date graphic and URM branded promotional items extend the event identity.
The graphics, at event scale.
Original event photographs show the character cutouts and sponsor signage in the spaces they were designed for.