brand launch + product education + campaign creative
Blum.
meet the brand.
see it in action.
Partnership announcements, product-focused print, and an education campaign connecting Blum’s cabinet solutions with the local design community.
Spokane Hardware Supply + Hardware Hut
my workLaunch communication design, print collateral, social video creative, and email design.
01 / announce the offering
A new partnership.
Made tangible.
The launch creative announced Blum availability through Spokane Hardware Supply + Hardware Hut, introduced product systems, and directed customers to the service team and online store.
Lift, slide, pocket, and hinge systems give customers concrete examples of the expanded offering. The reverse connects the new partnership to stock availability, customer support, and a QR path to shop.
open the original postcardview the original partnership panels
02 / give people a reason to engage
Experience the product.
Change the perspective.
A related campaign invited the design community to “Creating Accessible Kitchens with Cabinetry Solutions,” a Blum CEU event featuring an interactive AgeExplorer® Suit experience.
october 7, 2026 / spokane
A practical invitation
to accessible design.
The campaign brought together happy hour, a one-hour CEU presentation, and hands-on learning at the ACS + FCI showroom. The creative made the experience, schedule, location, and registration action clear.
- 4:00–5:30 pm
- happy hour
- 5:30 pm
- one-hour CEU presentation
- ACS + FCI showroom
- 2025 E. Trent Avenue, Spokane
email subject / Happy Hour + Blum CEU: Creating Accessible Kitchens
view the original email
03 / carry it into the feed
Motion with
a clear invitation.
Two social executions connect the AgeExplorer® experience with accessible kitchen design, using moving imagery, typography, and event details.
Spokane design community.
Event-led creative · 24 seconds · vertical 4:5
Experience changes perspective.
Concept-led creative · 35 seconds · square
Original video formats preserved, with playback controls and sound available on demand.
04 / measure the invitation
Follow the response.
Understand the action.
The September 17 CEU email used a targeted design-community segment. Its detailed report connects audience reach with the actions readers took.
where the clicks went
The primary action
led the click activity.
The Eventbrite registration link received the largest share of tracked clicks. The email also included a secondary link to IIDA Reveal information, so link-level reporting distinguishes the registration action from the secondary event-information action.
Registration-link clicks are not completed registrations. Total clicks can include repeat activity; the report records 9 unique clickers across all links.
Source: detailed “Blum SHS CEU” Mailchimp report, September 17–November 2, 2026, bot-filtered overview. Open and click rates use 200 delivered emails. The report records 8 bounces and no unsubscribes. Email engagement is separate from event attendance and sales.
partnership + product storytelling + education