Print + publications
advertising publications
A coordinated look for Foodservice, Cash + Carry, and Convenience + Grocery advertising.
MY ROLE
Advertising-book design, layout, and a shared visual direction across divisions.
THE WORK INCLUDED
- Feed / Gather / Load creative
- Recurring product advertising
- Coordinated division formats
Merchant Market
URM Convenience + Grocery cover examples, including the July 2018 Merchant Market issue.
Beyond the advertising book.
A URM presentation folder using food imagery across its printed panels.
a coordinated family of covers.
The Feed, Gather, Load, and Cleanse cover series uses a shared grid with distinct imagery and colors.
Company information across formats.
URM company graphics bring together product categories, distribution information, partner brands, and division descriptions.
Product and program promotions.
Promotional creative for food products, an event, and the URM case-ready meat program.
Six covers. One visual system.
Feed, Gather, Load, Cleanse, Equip, and Shop use a shared segmented image layout with distinct colors and messaging for each audience. The dated examples are from October 2019.